Ed and Danny start their series on the amazing buying and selling book Pitch Anything.
Everyone needs to read this book.
Selling anything today is about the “economy of attention”.
You need to cut through the noise. It takes less than 20 minutes to pitch and win the deal when you know how.
Today’s discussion covers the need to make pitching fun, the art of frame control and the parralel betweem dating rituals and business deals.
Slow and steady is the key. So, if you don’t have the book, grab a copy of Pitch Anyything, strap yourself in and enjoy the ride.